The Stars of Flooring - Explainer Coloring Book

Made In USA

Floor Coverings International (R)

Not only capturing but maintaining the attention of your audience can be a challenge when explaining the services your business offers. Jason Weissman of Floor Coverings International (R) sought to create a coloring book to showcase the wide variety of products he offers.

When creating the concepts for the images, our goal was to highlight the function of FCI’s flooring while telling a story as unique and personal as his customers and their homes. In this image, our designers captured the durability of FCI's wood flooring in a way that is sure to bring a smile to anyone. The tone of the images remained light-hearted throughout the book and kept the established brand and audience in mind.

We were challenged to make a coloring book with images about different types of flooring fun and engaging. According to our customer Jason, we "Nailed it!"

Sample Text:

"Wood flooring lends itself well to both formal rooms and casual areas of your home. It will stand up to the rigors of an active home, withstanding any messes from potty training pets to the spills of energetic children."

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